Strategic Business Thinking for Designers

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Part 1

  • Open intro in auditorium to strategic business thinking for Academy students and invites
  • The key area of focus is decision-making is a systems problem to solve. In this deep dive, we’ll review two critical frameworks
    • EcoSystem Mapping; map the transactions between actors, products, and channels with your business
    • Situation, Complication, Resolution (SCR); a storytelling structure to identify opportunities & risk in trade-off decisions

Part 2

The key area of focus is connecting design decisions to business outcomes. We’ll learn two frameworks:

  • Strategy Maps; mapping the logical, cause-and-effect connection between strategic objectives
  • Design Scorecards; Combining Strategy Maps with OKRs to measure and monitor design decisions over time

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